Alpes d'Or Branding

由BEINMATE 貝因美集團引進的愛普詩巧克力Alpes d'Or在中國市場的品牌定位與視覺形象設計案。
藉由產地歷史挖掘提煉，VERSO執行品牌核心價值制定、產品線研發、歷史深化與故事撰寫、品牌訴求與消費者連結、品牌溝通策略、品牌形象制定等工作，建立品牌故事深度，並大幅提升產品銷量達200%以上。

Alpes d'Or Brand Positioning & Visual Identity

Introduced to China by Beingmate Group, Swiss chocolate brand Alpes d'Or partnered with VERSO for a comprehensive brand positioning and visual identity overhaul.

Unearthing and refining the heritage of its Swiss origin, VERSO drove the brand's core values, product line strategy, origin storytelling, target messaging, communication strategy, and brand identity design. By building deep narrative resonance with consumers, we helped fuel a remarkable sales surge of over 200%.