Brand Innovation

水井坊建立了高端的中國白酒品牌，希望以新的品牌形象帶動下一波的市場成長。VERSO以四川建築為靈感，為其旗艦店、零售店、路演及各種活動，建立了全新更現代、更大氣的品牌視覺形象。

Shui Jing Fang established a high-end Chinese baijiu brand with the goal of driving its next wave of market growth through a refreshed brand identity. Drawing inspiration from traditional Sichuan architecture, VERSO crafted a modern, impressive visual identity across its flagship stores, retail outlets, roadshows, and various brand events.