The Singleton 18YO Tasting Event

蘇格登 Singleton 18yo 品酩活動策划执行

為了能讓消費者在品酩產品時有更難忘及愉悅的體驗，因此VERSO延伸產品特性與產品包裝視覺，提出了“室內叢林”的概念。

彷彿脫離現實的震撼，由都市中心直接進入原始的森林場景，讓消費者感受“原生”的品牌理念。現場不僅讓消費者感到驚艷，也讓場地方主動提出將活動延長至半年的要求。

The Singleton 18YO Tasting Event Planning & Execution

To create a more memorable and delightful experience for consumers during the tasting, VERSO drew inspiration from the product's distinctive characteristics and packaging visual style, proposing the concept of an "Indoor Jungle."

Delivering a striking escape from reality, the design directly transports guests from the heart of the city into a lush, primeval forest, allowing them to fully immerse in the brand’s "original nature" ethos. The event not only captivated consumers but also prompted the venue owner to voluntarily request a six-month extension of the activation.