WHISHY MUSEUM, PENGHU ISLAND

威士忌博物館
Client / EVERRICH

身為業界的標竿企業，客户擁有教育消費市場的責任與企圖心。期待能透過推廣威士忌文化，讓消費者更了解自己獨特的品味喜好，進而提升體驗感與滿意度。因此 VERSO 提出以「內容參與」，取代「銷售導向」作為整體空間規劃的核心理念。

VERSO 結合業界的資源，設計互動式體驗的內容導覽與流程，創造兼具知識與娛樂效果的場域，帶領消費者在體驗中學習，並加深對威士忌文化的理解。

本案以威士忌的靈魂「水」作為設計理念，並將「水的流動、漣漪樣貌」作為「參訪動線、平面配置」的規劃基礎。

As an industry benchmark, the client bears the responsibility of driving and educating the consumer market. The expectation is to enhance customer experience and satisfaction through a deep understanding and appreciation of whisky culture. Therefore, VERSO proposes centering the overall spatial planning on "engaging content" rather than a "sales-oriented" approach.By integrating industry resources, VERSO designs interactive experiential tours and workflows that guide consumers to learn through experience, thereby deepening their appreciation of whisky culture.The design concept of this project revolves around "water"—the soul of whisky. The "flow and ripple effects of water" serve as the planning foundation for the "visitor flow and layout design."