JOHNNIE WALKER XR21 F19 GWP

消費者一般有追求和蒐集獨特藏品的喜好，2018年VERSO 以中國古代酒器系列為主題，為客戶企劃一個貫穿三年的禮贈品行銷概念。

中國古代酒器代表著對對方尊重，也符合客戶產品在年節送禮的禮儀。VERSO特別設計了一個展示酒瓶與贈品用的多寶格​，在最後一年限量發行。

Ancient Chinese Drinkware Collection

Recognizing the consumer passion for collecting rare and unique items, VERSO conceptualized a three-year promotional gifting strategy centered around ancient Chinese vessels.

In traditional culture, ancient Chinese drinkware symbolizes deep respect for the recipient, perfectly aligning with the client's premium gifting protocol for festive seasons. In the final year, VERSO designed a limited-edition Duobaoge ( display cabinet) to showcase both the bottle and the collected gifts.