Re-Branding & Positionning

客户為台灣知名演藝演員所創立的高端美妝保養品牌，委託VERSO重新定義其品牌Logo及視覺包裝。我們從主理人的個性發想，將品牌定位為現代、獨立而有自己主張的女性，不需要過多的裝飾，表現出強烈的自信和美感。

Founded by a renowned Taiwanese celebrity, this luxury brand commissioned VERSO to redefine its visual identity and packaging system. Drawing inspiration from the founder's distinct persona, we positioned the brand's target audience as modern, independent, and self-assured women. Stripping away unnecessary ornamentation, the design reflects a bold sense of confidence and refined aesthetics.