Whisky Boutique Retail Planning & Design

2016-2018年因應客戶多品牌並進發展的需求，推出通路操作及設計的新策略，在中國企劃執行12間威士忌精品店。藉由與經銷商建立更深層的戰略夥伴關係，讓客戶在單一經銷商的營業佔比提升10倍。VERSO萃取品牌的歷史與文化，重新創造客戶在中國的品牌空間面貌，並帶入慢活、品酩與閱讀的概念。

From 2016 to 2018, to support the client's multi-brand expansion strategy, we created a series of new channel activation and design strategies. By fostering deeper strategic partnerships with distributors, we helped the client achieve a 10-fold increase in revenue share within a single distributor network. Distilling the brand’s history and culture, VERSO redefined the client's spatial brand identity in China, integrating the concepts of slow living, spirits tasting, and curated reading.