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VIP Gifting Project

專案類型

Gifting

日期

2016

地點

Taiwan

誠品集團(Eslite Group)與VERSO合作,開發集團客戶的回饋禮品設計。我們以“書中自有黃金屋”為出發點,巧妙地將閱讀與知識儲蓄的概念結合在一起。
同時針對藝術家蔡國強的展覽,客戶也要請本司與藝術家位於紐約的工作室跨海合作,推出限量的商品。本設計以藝術家爆破的創作核心手法,設計一款爆竹年曆,藉以向藝術家的創作致敬。

Eslite Group Client Appreciation Gifts & Limited-Edition Merchandise

Eslite Group partnered with VERSO to develop a series of client appreciation gifts. Taking inspiration from the classic idiom "Knowledge is a treasure trove of gold," we seamlessly merged the concept of reading with the idea of accumulating wisdom as wealth.

Simultaneously, for artist Cai Guo-Qiang's exhibition, Eslite commissioned VERSO to collaborate across oceans with the artist's New York studio to launch exclusive, limited-edition merchandise. Drawing on the core essence of his signature gunpowder art, we designed a firecracker calendar as a homage to his creative process.

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