Wastons Pop-up Store

在傳統的通路之外，客戶希望可以有更多元、互動的方式，以接觸更多的年輕世代消費者。
VERSO以秀場走秀為概念，設計規劃了一個讓消費者可以彰顯自我個性、堅持做自己的空間。由「明星後台」和「伸展台」兩部分所組成的快閃店，再搭配專業彩妝造型師與試妝APP 的數位互動體驗，讓消費者素顏進來，模特出去，不僅造成年輕人之間熱烈的迴響，更讓屈臣氏成功的搭建與年輕人間的溝通橋樑。

Beyond traditional channels, the client envisioned a more diverse and interactive approach to engage the younger generation of consumers.Drawing inspiration from the concept of a fashion runway, VERSO designed and developed a space that empowers consumers to express their unique individuality and stay true to themselves. The pop-up store consists of two main areas: a "Celebrity Backstage" and a "Runway." Complemented by interactive digital experiences featuring professional makeup artists and a virtual try-on app, the setup transforms consumers from bare-faced to runway-ready models. This initiative not only generated widespread buzz among young people but also successfully established a bridge of communication between Watsons and the younger generation.